Client: Arjowiggins + D&AD
Project: The Blank Sheet Project
Creativity and sustainability are at the very heart of everything Arjowiggins Creative Papers do. Marketing to the design community is notoriously difficult. One can’t be seen to be trying too hard or to be preaching. Our strategy was to create a partnership with a globally renowned body which was seen as an arbiter of classic design: hence the involvement of D&AD.
Working alongside D&AD we enlisted the support of 4 global design legends. As the campaign continued, each shared his or her approach to a ‘Blank Sheet of Paper’.
“This was our most ambitious campaign ever. It has been received enthusiastically internally and is providing us with a huge talking point with designers in all our global markets. For a paper manufacturer to be associated not just with D&AD’ but also with some of the most revered names in design and art globally is a real coup.”
Global Marketing Director