Nuco Creative
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Jockey Club: Rebrand

 Client: The Jockey Club Project: Rebrand proposal  The Jockey Club is the largest commercial horse racing organisation in the United Kingdom. Today it owns 15 of Britain's famous racecourses, including Aintree, Cheltenham, Epsom Downs and Newmarket.  As the most powerful endorsement in the British racing industry, they felt that their brand wasn’t being represented strongly enough across their racecourses.  We explored how best to integrate The Jockey Club identity across all of their racecourses, without compromising each of the established brands.

Client: The Jockey Club
Project: Rebrand proposal

The Jockey Club is the largest commercial horse racing organisation in the United Kingdom. Today it owns 15 of Britain's famous racecourses, including Aintree, Cheltenham, Epsom Downs and Newmarket.

As the most powerful endorsement in the British racing industry, they felt that their brand wasn’t being represented strongly enough across their racecourses.

We explored how best to integrate The Jockey Club identity across all of their racecourses, without compromising each of the established brands.

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