Project: PowerCoat Alive
Having created the core PowerCoat brand, Arjowiggins requested that we use our insight into the new product to create a series of demonstration materials to showcase the technology, and allow them to approach a range of industries. This involved developing ‘fake’ premium brands and creating interactive printed materials and supporting digital media.
Working closely with our printer, Generation Press, we chose a range of stocks and print finishes to create a toolkit that showcased the versatility of the smart papers, and how they can be employed across a range of industries and applications.
The toolkits have been a huge success, being used by Arjowiggins distributers worldwide, and assisting their salesforce in selling into a whole range of markets.
The demonstration packs that we created have been distributed to Arjowiggins’ global distributors and are currently being used around the world to assist their sales teams.
The results are exciting, with coverage across the mainstream media and significant traction around the advertising industry.
Following the success of the demo kits, Arjowiggins approached Nuco to produce a promotional film featuring a selection of the print samples and digital applications. Working with film production studio FletcherWilson, the film was shot over 2 days at various locations across London. The result is an engaging and informative film that is being used at exhibitions, promoted online and in conjunction with the toolkits to help the sales force reach a much wider audience.