Client: DARE UK
Project: Sub-brand Identities
dareuk.org.uk
DARE UK’s mission is to put the UK at the forefront of sensitive data research and innovation by assembling the tools, technologies and standards needed to enable faster, and safer research on sensitive data.
Nuco were tasked with creating a hierarchy of sub-brands under the main DARE UK brand, to represent the different teams and programmes delivering this research framework.
Taking inspiration from the existing DARE UK brand identity, we used a variety of geometric shapes to create a suite of logos to represent the activities of each area within the organisation. Each area was then assigned 2 colours from the core colour palette to help create their own distinctive identity.