Client: Arjowiggins
Project: PowerCoat
powercoatpaper.com
Arjowiggins Creative Papers wanted to launch their first consumer-ready NFC paper, powered by PowerCoat, a unique ultra smooth coating for paper that allows the printing of complex electronic circuitry.
Given our long-standing experience of print production and our demands as a ‘prosumer’, Nuco Creative was the first port of call for recommendations in the development of the product ahead of naming, brand strategy and design.
Nuco Creative have maintained the PowerCoat brand since 2012, ensuring it’s relevance in an ever changing industry, and supplying assets for all their marketing requirements. We have been instrumental in rolling out the brand across every platform, including product brochures, website, digital marketing, promotional films, exhibition stands, demonstration materials, events and product packaging.