Client: Soul Food Enterprises
Project: Brand development for Stax Diner
“We wanted a really modern, streamlined but not cliched idea of the American Diner in our cuisine and that had to be reflected in our brand. The logo had to feel timeless but never been seen before.”
“Nuco Creative really listened to us and created an amazing logo, reminiscent of the neon signs of the American Diner’s heyday, infused with the etched lines you’d find on vinyl and really tied the two things that Stax has always been about in American history: great food and music.”