Client: HDRUK
Project: Brand Guidelines
hdruk.ac.uk
HDRUK is the national institute for health data science, uniting the UK’s health data to enable discoveries that improve people’s lives. Operating since 2017, their previous brand had been created as an interim measure for the launch of the organisation, and was in need of a complete overhaul.
Nuco were approached in 2019 to create a visual identity that better reflected HDRUK’s current standing in the healthcare sector, and their unwavering vision of transforming public health.
The resulting set of assets and guidelines has helped HDRUK maintain a consistency across their communications to this day.
The UK Health Data Research Alliance was launched as an independent alliance of leading healthcare and research organisations. There was a requirement for an identity that, whilst sharing a common look and feel to the core HDRUK visual identity, had a slight shift in personality to reflect its independence.